Working with Cannes Lions creating some key art for their new membership program.

We settled on a modular hero illustration that could be de-constructed and used as spots to highlight various perks and benefits of being a Cannes Lions member. The benefits centered around 5 pillars which served as not only the perks but also a representation of the heart and soul of Cannes Lions in general. These pillars being community, education, intel, all access and exclusive creative drops.

As the hero illustration was designed to be modular, assets could be pulled and assembled in different ways to represent each perk/benefit. The customizable nature of the illustration meant that images, patterns and objects can be re-purposed and marketed throughout a broad range of media to fit various dimensions and templates. Also it was fun to explore what kind of combinations you could create using this system.